CAD Seminars deliver the Upper Hand

Gain fishing knowledge and up your game on the water. We have a full day of informative presentations...in person and live streamed...presented by St. Croix Pro Staff. Learn from these elite anglers, and have fun doing it. Click for Schedule

Learn all about SEVIIN Reels

See how we engineer and test our new casting and spinning reels. We put them through more than 15 grueling tests with thousands of reps to make sure your time on the water is fun and productive.

Learn about rod building 

Learn how St. Croix Rods are handcrafted. Multiple stations will be set up for you to see an abbreviated example of how our rods are built. Included in this will be a live rod winding demonstration.

Free Line Winding

Buy a system or a reel and have the reel spooled at no cost! (In-Person only)

St. Croix Rod is grilling Johnsonville Brats!

We work hard to deliver our anglers the upper hand, and a full stomach. Our friends from Johnsonville will be here to help us celebrate our anglers with premium Johnsonville brats and hot dogs!

New for 2024 CAD!! Warranty Pre-Registration. Pre-register your broken rods and we'll have your replacement ready for payment and pick-up. Pre-Registration for CAD Closed June 14, 2024. Please bring your warranty claims to the Event!