2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

Serious fisherman choose this lure time & time again because it catches fish. Joe’s built in keel weight design keeps this lure running true wi...

The Mepps Musky Flashabou is a double 8 blade, proven fish catching machine. Musky fisherman know Mepps makes quality and awesome fish catching lur...

The toughest damn sun shirt on the water, UPF 50-rated Tough Sun offers anglers breathable sun protection with increased snag resistance for extra ...

The Buchertail 500 Tinsel is built on a new concept focused on making a downsized version of the popular Buchertail 700 that casts and works like a...

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated ...

The 500 series is a scaled down version of the original 700 series. This lures is built strong and is a great choice for early muskie season and bi...

One of the best selling bucktails is available in flashy tinsel. Built with the same rugged components as the 700 series, this lure works great for...

High density neoprene stopper designed to peg the weight close to the hook on a punch, flipping or pitching rig. Eliminates crimping and possible ...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

Get accurate measurements of all your fish. Includes fold up end wall to bump fish against for extreme accuracy. Ruler features large, easy-to-read...

Yupper Sucker Harness

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD™ draws even more attention...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

The Deep-Vee Flashtall Jig sports a keeled "DEEP-VEE design that's thicker on top and thin on bottom to track straight and fall fast. It also featu...

Don’t stop fishing just because it's dark! Never miss seeing a night bite with the VMC Lighted Slip Float!View Instructions

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been ...

Get accurate measurement of all your fish for tracking your catch or qualifying catch for slot limits. Includes fold up end wall to bump fish again...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

Ring rigging secures hooks to the worm without hook penetration greatly reducing the wear-and-tear on your worm due to aggressive fish short strik...