GIFT IDEAS

“Walter the Wily Walleye” is a story of a fish that invites and challenges a child to try and catch him.  Walter provides a whimsical look at a fun...

Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...

“Battle of the Bass” is for moms and dads, grandmas and grandpas, aunts and uncles and friends who take kids fishing in the Great Outdoors. The joy...

Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...

Sammy Spinner, an eager fishing bait, gets plopped into a tackle box alongside Bucky Bucktail, Francis Frog, and Suki Suick with one goal, to catch...

Another fishing season for the lures in Tackle Box Troubles has finally arrived! Bucky Bucktail, Francis Frog, Sammy Spinner, and Suki Suick are re...

No cottage or cabin up north is complete without a copy of Lines from Upstream. On those rainy days when you can't be fishing, the rhyming stories ...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

Wisconsin Fishing Maps.

Introducing Fishing's #1 Microfiber Bait towel Microfiber The Convenient Fishing Towel is Fishing's Best Microfiber Bait towel Fishermen need a...

The Mammoth 12 oz. Chillski is the ultimate way to keep your canned or bottled drink cold for hours. It is double-wall vacuum insulated which will...

The Mammoth Rover tumbler is the ultimate way to take your favorite beverage on the go. The double-walled vacuum insulation keeps your beverage th...

DARK BLUE 20OZ MAMMOTH TUMBLER W/ SEVIIN LOGO

The Mammoth Rover tumbler is the ultimate way to take your favorite beverage on the go. The double-walled vacuum insulation keeps your beverage th...

The all new 40oz Mammoth Ascent boasts an array of standout features including a durable powder coat finish, a secure easy-grip handle, and a super...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy b...

These bags are perfect to keep rain gear in or a spare change of clothes that you can keep on the boat. These bags come with sonic welded seams mad...

These bags are perfect to keep rain gear in or a spare change of clothes that you can keep on the boat. These bags come with sonic welded seams mad...

The perfect size to bring on any fishing trip. This 40L roll down dry backpack will keep whatever you put inside nice and dry. This bag utilizes ru...