GIFT IDEAS

“Walter the Wily Walleye” is a story of a fish that invites and challenges a child to try and catch him.  Walter provides a whimsical look at a fun...

Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...

“Battle of the Bass” is for moms and dads, grandmas and grandpas, aunts and uncles and friends who take kids fishing in the Great Outdoors. The joy...

Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...

Sammy Spinner, an eager fishing bait, gets plopped into a tackle box alongside Bucky Bucktail, Francis Frog, and Suki Suick with one goal, to catch...

Another fishing season for the lures in Tackle Box Troubles has finally arrived! Bucky Bucktail, Francis Frog, Sammy Spinner, and Suki Suick are re...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

The Waterfall This is the first children's book of the series "The Adventures of Willy Walleye". Willy is a beloved character that learns things li...

Willy Saves Christmas The greatest Christmas story that has ever been written! Come along with Willy and his friends as they help Santa and save Ch...

No cottage or cabin up north is complete without a copy of Lines from Upstream. On those rainy days when you can't be fishing, the rhyming stories ...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

Introducing Fishing's #1 Microfiber Bait towel Microfiber The Convenient Fishing Towel is Fishing's Best Microfiber Bait towel Fishermen need a...

The Mammoth Rover tumbler is the ultimate way to take your favorite beverage on the go. The double-walled vacuum insulation keeps your beverage th...

DARK BLUE 20OZ MAMMOTH TUMBLER W/ SEVIIN LOGO

The Mammoth Rover tumbler is the ultimate way to take your favorite beverage on the go. The double-walled vacuum insulation keeps your beverage th...

The all new 40oz Mammoth Ascent boasts an array of standout features including a durable powder coat finish, a secure easy-grip handle, and a super...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy b...