Soft Plastics

Don’t let the small size fool you — the Cast Again 2.25" Finesse Tube catches big fish when others can’t. Hand dipped with soft, salt-loaded plasti...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two ...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

Kalin's new K-Stretchhh Soft Plastic Technology is a super supple stretch plastic that offers durability and extra lifelike action with its buoy...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion ...

Bold soft baits crafted for the serious ice anglers; the Sneak is what you want if you like to fish with high-finesse presentations. Unique action...

The Paralyzer is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infu...

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique actions,...

The Coconut Crab is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is i...

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused...

The BAMF is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused w...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy material holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...