2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

Aerates up to 8 gallons Precision motor runs + - 60 hours on 2 alkaline D cell batteries, also runs on 1 battery Pumps 1.4 STL / minute Impact wat...

Extreme hardness provides better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration, totally lea...

DARK BLUE 20OZ MAMMOTH TUMBLER W/ SEVIIN LOGO

The Tikka Flash PT is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This...

Get the weedless performance of the egg sinker, in incredible Ultra Steel for more sensitivity and greater durability.

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

UV BRIGHT Finish Reflects More Light Energy Strengthening The Lure’s Visibility

Musky / Pike Standard Quick-Strike Sucker Rigs allow anglers to set the hook instantly and release fish unharmed.  All rigs feature premium stainle...

The Mepps® Musky Killer® Bait Series combines the proven fish-catching ability of the legendary Mepps® Musky Killer® with the specific colors and f...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

  The Engel Live Bait Pro is a high-quality bait storage system that is designed to keep your live bait fresh and lively for extended periods. This...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct he...

Our own Stealth Tackle Heavy Duty, Stainless Steel, High Quality, Split Rings. Available in sizes 5. 6. and 7 in 25 packs. A lure is only as good a...

1X Strong Forged Round Bend Vanadium® Steel Needle Point Hook With a P.T.F.E. Coating. Tungsten Round Ball Jig Head Provides Best Return On Forward...

The Frag Free Rig Weight is a premium free rig weight designed for bass, walleye, and finesse fishing applications. Featuring a unique Frag profile...