2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

The "HEAVY DUTY" 1oz Elite Series Bait from Leena Lures is designed to tackle the most demanding fishing situations. Built with strength and resili...

Made from proprietary nylon copolymer blends that reduce water absorption, but maintain maximum knot strength and optimal suppleness, there is an a...

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades ...

The Fly Fishing Long SNIP Fishing Line Cutter is must have fly fishing equipment. The stainless steel serrated blades cut clean and precise through...

By volume, the men's no-frills, waterproof Ultra-Lite Rain Suit is the best-selling product frogg toggs makes. That’s because it offers great perfo...

The Boomerang SNIP Fishing Line Cutter has revolutionized the way anglers SNIP their lines. The SNIP line cutter tool provides the most precise, cl...

Designed for precision in any type of open water, the Eurotackle I-Burner Spinnerbait delivers powerful blade rotations and flash in an ultra-compa...

New for 2025, Leena Lures is reintroducing the classic Single Spin Spinnerbait with a modern twist! This revamped design blends old-school charm wi...

110 Volts, runs on standard household current Powerful, inexpensive air pump systems to keep bait indefinitely No batteries required Produces 99.5...

The Minnow Shaker Jig perfectly suits minnow body soft plastics.

Absolute Tippet is made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal sup...

The lures that are most challenging to stow for today’s anglers are hard baits. With lots of trebles, both crankbaits and stickbaits tend to tangle...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags....

The Ringer Finesse Football Jig is built to excel on pressured fish in both clear and dirty water. Designed without a weed guard, it shines on rock...

The Tungsten Crappie Queen adds a little flash into Northlands Panfish line up. Made with tungsten which is 70% more dense than traditional lead ji...

A weapon for the Great Lakes and beyond. Combining the legendary Moonshine Glow patterns in a casting bait with enough weight to move smoothly thro...

The Waterfall This is the first children's book of the series "The Adventures of Willy Walleye". Willy is a beloved character that learns things li...

Congratulations on your discovery of the new and innovative EzOn Bobber. The newest and most amazing strike indicator in the fishing industry. The ...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...