2026 Holiday-Complete

Most kids first experience with fishing is trying to catch a panfish. The memory of that first catch with dad, grandpa, mom or grandma will remain ...

Built for more-powerful performance, smooth and simple operation, and uncompromising durability, SEVIIN expands its performance-focused GS Series w...

Placing excellence within reach of any angler, SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning r...

Rod Sleeves w/St Croix Logo

DARK BLUE 20OZ MAMMOTH TUMBLER W/ SEVIIN LOGO

A MUST-HAVE tool for any Angler! The Net Mate provides the Angler another set of hands to securely hold your net while you safely release the fish ...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

Catch and Cook is the perfect marriage between what a chef and a guide want to eat and serve their guests.  Blending the perfect mixture of spices ...

Finally a high quality Tungsten micro jig head to fit our Micro Finesse soft lures and other ultra light / finesse soft baits has been made! The Eu...

No cottage or cabin up north is complete without a copy of Lines from Upstream. On those rainy days when you can't be fishing, the rhyming stories ...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

The legendary Syclops spoon with its outstanding side-to-side wobble has been joined by the new Saltwater Syclops. Built to hold up to the most br...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Tailfin Premium Weighted Slip Float balsa wood bobbers are easy to use to detect super light bites and vary the depth of your presentations. The ex...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Sammy Spinner, an eager fishing bait, gets plopped into a tackle box alongside Bucky Bucktail, Francis Frog, and Suki Suick with one goal, to catch...