2026 July Flash Sale

The KAGE LT is lighter by weight yet strong and rigid. The body is constructed from Zaion, a “high density” carbon strain material that is 20 perce...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stan...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than o...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point,...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with...

XBRAID X8 is a premium 8-strand braid line designed to give general-use anglers the utmost luxury, strength, and sensitivity available. Whethe...

J-FLUORO FC is the true 100% Fluorocarbon Material is manufactured using the finest raw materials available. Made in Japan by the most precise line...

Anglers looking for that next level of advantage when fishing mid-column or bottom oriented techniques will now reach those fish faster and wi...

Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials avai...

The all new Prorex TW has been designed with one purpose in mind- to catch Musky. The Prorex TW is a heavy duty, high-capacity reel with features p...

The battle tested Lexa line has been upgraded and reintroduced- the all new Lexa Type HD. The features that have made the Lexa a staple in markets ...

Prepare to revolutionize your finesse fishing with the Daiwa Tatula BF70 Bait Finesse Baitcasting Reel. This reel is a masterpiece of engineering, ...

Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear Experience fishing like never before with the revolutionary New Lexa...

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve e...

Sealine SL-3B reels come in eight sizes and are a must-have addition to any serious big water trolling arsenal, whether freshwater or saltwater t...

FUEGO CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes this reel spe...

The Millionaire Classic UTD possesses the sportfishing pedigree that warrants a modern interpretation. The updated Carbon Ultimate Tournament Drag ...

The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and...

The Silvercast features lightweight, durable aluminum construction with a ball-bearing drive, an oscillating spool for precise level-winding, right...

D-Vec Tactical View Lure Covers are the only see-through lure wrap in the industry. The unique clear-view design allows you to immediately identify...

XBRAID X8 is a premium 8-strand braid line designed to give general-use anglers the utmost luxury, strength, and sensitivity available. Whether you...