All Items

Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments.

Rapala Knot Tying Glasses - Designed to make tying fishing knots easier and faster than ever, the Rapala Knot Tying Glasses provide +2.50 magnifica...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more str...

The thrill of chasing hardwater panfish is something that truly has to be experienced to understand. Whether you are in pursuit of deep water basin...

  There’s something special about the pursuit of our lake’s most elusive predator. Whether you prefer the comfort of a hardhouse or braving the fro...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy b...

The Rapala 8" Hemostat is a forceps-style fishing tool that every angler can rely on for removing hooks and handling tough tasks. Its long, thin st...

The Rapala Cloth Retractable Tape Measure is a pocket-sized fishing tool for quick, accurate measurements on the water. With a push-button retracta...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ create...