All Items

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more str...

The thrill of chasing hardwater panfish is something that truly has to be experienced to understand. Whether you are in pursuit of deep water basin...

The Rapala 8" Hemostat is a forceps-style fishing tool that every angler can rely on for removing hooks and handling tough tasks. Its long, thin st...

The Rapala Cloth Retractable Tape Measure is a pocket-sized fishing tool for quick, accurate measurements on the water. With a push-button retracta...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ create...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot ri...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

The Wacky Rig Tool Combo rigs wacky rings to plastic worms with ease. Secure hooks to the worm without hook penetration, greatly reducing the wear...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...