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The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused...

The BAMF is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused w...

Attract fish like never before with added vibration and flash from VMC® Bladed Hybrid Trebles Forged Hi Carbon Steel Wide Gap Hooks with Needle Po...

The Pinhead Mino has been a staple in many ice anglers tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro!  T...

BLANKPRIMARY MATERIALSCVII CARBON FIBERGUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLON...

Book an In Person Factory Tour and see how 32 pairs of skilled hands make the Best Rods on Earth. Clicking Book a Time below reserves your space. W...

Highly visible clip on depth finders take the guess work out of setting your depth. Simply clip on your hook and release the line. Great for open w...

These bags are perfect to keep rain gear in or a spare change of clothes that you can keep on the boat. These bags come with sonic welded seams mad...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protec...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s m...

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and o...

The Palomar vented fishing shirt is the ultimate shirt for long days on the water. It has UPF 50 sun protection, double back vents for breathabilit...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protectio...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s made...

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and offe...

“Soft” doesn’t even begin to cover the Youth Coastal Layer Hoodie. This lightweight fleece has all the essentials—UPF 50 sun protection, DWR water ...

The perfect size to bring on any fishing trip. This 40L roll down dry backpack will keep whatever you put inside nice and dry. This bag utilizes ru...

These bags are perfect to keep rain gear in or a spare change of clothes that you can keep on the boat. These bags come with sonic welded seams mad...