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The Tungsten Crappie King Fly features all the benefits of the Tungsten Crappie King Jig with a hand-tied tail. It features an eco-friendly compact...

Designed with the Panfish angler in mind the Tungsten Crappie King Jig is the ultimate for bringing big slabs topside. It features an eco-friendly ...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 70% more dense t...

 The Smeltinator is offered in four different weights (1/8 oz, ¼ oz, 3/8 oz, and ½ oz) and five different hook sizes (1/0-5/0) making this ji...

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle UV color options incorporate highly visible UV enhanced optically ...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy material holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

The Deep-Vee Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large...

The Deep-Vee Flashtall Jig sports a keeled "DEEP-VEE design that's thicker on top and thin on bottom to track straight and fall fast. It also featu...

The Mepps® Musky Killer® Bait Series combines the proven fish-catching ability of the legendary Mepps® Musky Killer® with the specific colors and f...

The Mepps® Aglia® Bait Series combines the proven fish-catching ability of the original Mepps® Aglia® with the specific colors and forage patterns ...

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides doub...