All Items

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been ...

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been designed...

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated ...

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

Seaguar Gold Label Fluorocarbon Leader – Thinnest & Strongest Seaguar Leader Yet; Double Structure for Incredible Strength and Softness, Low Me...

Insect Repellent, Targeted Insects Biting Flies, Gnats, Mosquitos, Ticks, Active Ingredients DEET, Indoor/Outdoor Use Outdoor, DEET Concentration 4...

Catch and Cook is the perfect marriage between what a chef and a guide want to eat and serve their guests.  Blending the perfect mixture of spices ...

Finally a high quality Tungsten micro jig head to fit our Micro Finesse soft lures and other ultra light / finesse soft baits has been made! The Eu...

No cottage or cabin up north is complete without a copy of Lines from Upstream. On those rainy days when you can't be fishing, the rhyming stories ...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than o...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attac...

These leaders are mainly used on Larger “walk the dog” style glide baits or jerkbait where it is not necessary to have a swivel. They also work gre...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

The legendary Syclops spoon with its outstanding side-to-side wobble has been joined by the new Saltwater Syclops. Built to hold up to the most br...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V sup...

Prepare to revolutionize your finesse fishing with the Daiwa Tatula BF70 Bait Finesse Baitcasting Reel. This reel is a masterpiece of engineering, ...

Introducing the Daiwa Lexa HD 500, a reel that combines power, precision, and durability for the ultimate angling experience. Crafted with an alumi...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...