All Items

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

Handcrafted in Park Falls, WI USA. Physyx casting rods feature St. Croix Rod technologies IPC, ART, TET, FRS, and carry a 15 Year Transferrable Wa...

Handcrafted in Park Falls, WI USA. Physyx casting rods feature St. Croix Rod technologies IPC, ART, TET, FRS, and carry a 15 Year Transferrable Wa...

110 Volts, runs on standard household current Powerful, inexpensive air pump systems to keep bait indefinitely No batteries required Produces 99.5...

Aerates up to 8 gallons Exceptional value air pump Precision motor runs + - 75 hours on 2 alkaline D cell batteries, Pumps 1.2 STL / minute Impact...

Aerates up to 8 gallons Precision motor runs + - 44 hours on 2 alkaline D cell batteries, also runs on 1 battery Pumps 1.4 STL / minute Impact wat...

RIFT rods feature SCIII carbon, IPC, FRS and TET technologies, new Rift rods make it easier to earn more success with less physical effort over ev...

RIFT rods feature SCIII carbon, IPC, FRS and TET technologies, new Rift rods make it easier to earn more success with less physical effort over ev...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

Removing an impaled jig from a fish with a forceps, or pliers will often cause the paint to flake off the jig, or breakage of the hook shank.  T...