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Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

Introducing Fishing's #1 Microfiber Bait towel Microfiber The Convenient Fishing Towel is Fishing's Best Microfiber Bait towel Fishermen need a...

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line con...

Proprietary Gel Phase Technology™ process produces the ultimate fluorocarbon ice line in performance, clarity and super-sensitivity.

The Rapala Glow Pick with UV Light will become one of your must-have fishing tools. A two-tools-in-one 6 inch device featuring a forked punch remov...

Evos Salt optimizes angler ability by delivering critical control in any saltwater environment.Powered by a next-level carbon fiber matrix and revo...

Evos challenges the status quo of traditional fly rod design and sets the bar for multi-technique performance. Powered by a next-level carbon fiber...

Featuring popular custom painting and permanent in-line rattle chamber to deliver a lifelike distressed bait signal, bringing them in for dinner! S...

Born from a collaboration between FishnMore and Eurotackle the FNM Minnow is a 1.5" Micro Finesse soft lure that will become your favorite ice fish...

Legendary Kastmaster design. High density tungsten construction. Smaller than a fingernail. Micro series tungsten is the deadliest panfish spoon in...

Specifically designed for ice fishing the new Micro Finesse Glider 0.75" is not your average hard water soft lure.Inspired by the hard glide bait /...

The Kastmaster DR Tungsten spoon packs a heavy punch in a tiny profile. Constructed using high density tungsten, this spoon was designed to sink fa...

These hand tied jigs skip like a dream! They come in 2 sizes, 3/8 and 1/2 ounce. I personally prefer 1/2 ounce, as they skip much farther with more...

Our swim jigs are hand tied and all come with a grub keeper molded in to the jig. The weedguards are epoxied in place, parallel to the hook to ensu...

At SEVIIN, we live by one guiding principal, “if it doesn't improve the reel's performance, we aren't putting it in our reels.” It's this honest ap...

SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the medium-s...

Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that’s sup...