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The Pinhead Mino has been a staple in ice angler’s tackle boxes for many years. The next generation of the Pinhead is here: the Pinhead Pro! This...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

Introducing Fishing's #1 Microfiber Bait towel Microfiber The Convenient Fishing Towel is Fishing's Best Microfiber Bait towel Fishermen need a...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stan...

When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers ...

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line con...

Proprietary Gel Phase Technology™ process produces the ultimate fluorocarbon ice line in performance, clarity and super-sensitivity.

The Rapala Glow Pick with UV Light will become one of your must-have fishing tools. A two-tools-in-one 6 inch device featuring a forked punch remov...

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve e...

Evos Salt optimizes angler ability by delivering critical control in any saltwater environment.Powered by a next-level carbon fiber matrix and revo...

Evos challenges the status quo of traditional fly rod design and sets the bar for multi-technique performance. Powered by a next-level carbon fiber...

Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear Experience fishing like never before with the revolutionary New Lexa...

Featuring popular custom painting and permanent in-line rattle chamber to deliver a lifelike distressed bait signal, bringing them in for dinner! S...

Born from a collaboration between FishnMore and Eurotackle the FNM Minnow is a 1.5" Micro Finesse soft lure that will become your favorite ice fish...

Legendary Kastmaster design. High density tungsten construction. Smaller than a fingernail. Micro series tungsten is the deadliest panfish spoon in...

Specifically designed for ice fishing the new Micro Finesse Glider 0.75" is not your average hard water soft lure.Inspired by the hard glide bait /...

The Kastmaster DR Tungsten spoon packs a heavy punch in a tiny profile. Constructed using high density tungsten, this spoon was designed to sink fa...

The battle tested Lexa line has been upgraded and reintroduced- the all new Lexa TW has arrived.  Complete with the features that have made the Lex...

These hand tied jigs skip like a dream! They come in 2 sizes, 3/8 and 1/2 ounce. I personally prefer 1/2 ounce, as they skip much farther with more...

Our swim jigs are hand tied and all come with a grub keeper molded in to the jig. The weedguards are epoxied in place, parallel to the hook to ensu...

At SEVIIN, we live by one guiding principal, “if it doesn't improve the reel's performance, we aren't putting it in our reels.” It's this honest ap...