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The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the...

Aerates up to 8 gallons Precision motor runs + - 60 hours on 2 alkaline D cell batteries, also runs on 1 battery Pumps 1.4 STL / minute Impact wat...

The HT Enterprises Dipsy Depthfinder features a simple lead weight connected to a heavy-duty clip which attaches to your main line. Drop your line ...

Walk or pop around cover to induce heart stopping strikes Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the ...

Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the surface  Soft hollow body and super weedless sharp hook ...

The Sufix Advanced Ice Monofilament line is designed for ice fishing applications. The Sufix mono that thinks it's a braid line now made for ice fi...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abs...

Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...

Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...

“Battle of the Bass” is for moms and dads, grandmas and grandpas, aunts and uncles and friends who take kids fishing in the Great Outdoors. The joy...

“Walter the Wily Walleye” is a story of a fish that invites and challenges a child to try and catch him.  Walter provides a whimsical look at a fun...

BLANKPRIMARY MATERIALSCIV+ CARBON FIBER GUIDESRING MATERIALALCONITEFRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIAL...

Small for bait 10 inches and under Medium for bait 13-16 inch Large for bait 16 inches and up

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body provides an extremely natural swimming actio...