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Built to effectively reduce line twist, the Sniper Swivel helps anglers control their presentation with accurate casts or vertical fishing applicat...

UV BRIGHT Finish Reflects More Light Energy Strengthening The Lure’s Visibility

The Minnow Shaker Jig perfectly suits minnow body soft plastics.

Rapala Knot Tying Glasses - Designed to make tying fishing knots easier and faster than ever, the Rapala Knot Tying Glasses provide +2.50 magnifica...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with T...

The all new 40oz Mammoth Ascent boasts an array of standout features including a durable powder coat finish, a secure easy-grip handle, and a super...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion ...

Get a grip! Whether it’s a fishing rod, a baseball bat, a spatula, or even your tennis racket, Bubba Grip Tape is perfect for getting a secure hand...

After fishing all day in a tournament the last thing you want to worry about is your fish on the walk to the weigh-in.  That’s why BUBBA created a ...

BUBBA’s name has been synonymous with knives since the brand’s inception. Renowned for crafting high-quality knives for fish cleaning, the brand no...