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The Portside Tech button-down fishing shirt has everything you need to take on your day. It’s a feature-rich shirt with UPF 50 sun protection, DWR ...

The Dorsal SS button down shirt comes features a 100% polyester base with AFBLOCK UPF 50 sun protection, AFGUARD stain resistance, and AFLITE ultra...

Outfit your fisher-kid with technology that will help keep your kid comfortable in the sun and hooked up on their first fish. Utilize AFBLOCK UPF 5...

Outfit your fisher-kid with technology that will help keep your kid comfortable in the sun and hooked up on their first fish. Utilize AFBLOCK UPF 5...

The Heavy Duty Fishing Zinger with Belt Clip has a tough molded polycarbonate case, zinc alloy carabiner, stainless steel spring and strong retract...

BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

Built to effectively reduce line twist, the Sniper Swivel helps anglers control their presentation with accurate casts or vertical fishing applicat...

UV BRIGHT Finish Reflects More Light Energy Strengthening The Lure’s Visibility

The Minnow Shaker Jig perfectly suits minnow body soft plastics.

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

The all new 40oz Mammoth Ascent boasts an array of standout features including a durable powder coat finish, a secure easy-grip handle, and a super...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion ...

Slicing through fish has never been easier, and your fingers have never been safer with our Ultimate Fillet Gloves. Engineered for comfort and prot...