Products

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim ji...

DAIWA’s new PROREX Level Wind (LW) Line Counter (LC) predator fish trolling reel. Muskie trolling isn’t anything new, but certainly gaining in popu...

The all new Prorex TW has been designed with one purpose in mind- to catch Musky. The Prorex TW is a heavy duty, high-capacity reel with features p...

#2 Red quick death rotating hook Fish candy holographic blade Quick change blade clevis Colorado Blades 66 in. Snell Weight: Approximately .02 pou...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

All of our most popular and top-selling signature Bonefish/Permit patterns from our elite team of fly designers are included in this assortment!  Y...

This collection contains 18 subsurface flies from the top fly designers in the industry who specialize in Panfish flies.  Rainy’s Carp Tease & ...

The RLVNT Ranger is a low profile frame that offers supreme comfort and visual agility. Available in matte black, matte grey, and matte tortoise, ...

This heavy-duty, waterproof jig storage box will keep your most important 'money-makers' safe from damage and corrosion. The Rapala Jig Box is the...

Rapala Knot Tying Glasses - Designed to make tying fishing knots easier and faster than ever, the Rapala Knot Tying Glasses provide +2.50 magnifica...

These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough lev...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

The Rapala Utility Box is perfect for storing Lures, Jigs and Soft Plastics as well as other items you may need on your next ice fishing adventure...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The Rapala RapStack® Tackle Trays are designed to keep the tackle protected and in perfect order with heavy-duty construction and smart design.

Store, organize, access – repeat. The Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-d...