Products

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid patter...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid pat...

Enhance your personal space – be it your car, laptop, or gear – with the unique VII touch. Effortlessly apply this 5" decal for an understated yet...

Elevate your game with this premium polo, crafted for comfort and designed to make a statement. Immerse yourself in the perfect blend of sporty sop...

The VMC® Wacky Hooks have a wide bite area, plus a round shape, which makes for easy Wacky Worm rigging. VMC® gave these hooks an extra wide gap a...

Bank sinkers work well in a variety of situations. Very versatile, they work well in the current and are great vertical drop sinkers. All sizes are...

The Wacky Weedless sports a finesse hook with a wire weed guard that lays into the hook, allowing the bait and hook to seamlessly swim through veg...

9" Original Weighted Suick Thriller that began the legacy. One of the most productive lure ever designed. The classic dive and rise darting action ...

The Whopper Plopper 60 integrates all the qualities you love about its older brothers into a 60mm frame. It’s small enough for panfish to eat it a...

Whopper Plopper 90 /130 are the little brothers of our larger version, but don’t let its little package fool you, this bait has a serious little ma...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by ...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protectio...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protec...

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and offe...

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and o...

Never wear jeans on the ice again. Whether you’re in need of more warmth, more water-resistance, or just a non-constricting fit, it’s time to reti...

The women’s Shadow Hoodie is brand new to the women’s lineup. Made with 100% recycled polyester, this style is eco-friendly and comes equipped with...

The Women’s Stout Shacket is the ultimate layering piece when temperatures drop. Crafted with an ultra-warm bonded flannel fleece, it features a du...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

XBRAID X8 is a premium 8-strand braid line designed to give general-use anglers the utmost luxury, strength, and sensitivity available. Whethe...

Finesse X8 features a camo-color shift pattern to further enhance its deception beneath the water’s surface and an ultra-smooth coating to maximize...