Products

The Google Eye Hair Jig features our patented “Glass Rattle” Shockwave System designed to call fish in and trigger more bites. Hair Jigs glide whil...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Northland Gum-Ball Jig Head features the familiar and classic round ball head jig shape, and a barbed bait collar secures live bait and holds s...

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology.   

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology. 

Professional fishing guides spend their days in the blazing sun and so skin damage and even cancer is always a risk. That’s why Fish Monkey introdu...

Slip warmers into gloves, boots, pockets, hard hats or between layers of clothing. Shake to use, air-activated. Heats up to 100°F to 130°F. Safe, ...

The Eagle Claw Gold Hat Hook is the perfect addition to any wall in your home or office. With its eye-catching gold finish and strong metal c...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Stainless steel blade is fl...

Pre-weighted design imparts just the right action to you swimbaits and eliminates the hassle of working with alternate weighting methods. Custom bu...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge.

Sometimes sliding a pair of hemostats into a pocket, belt loop or the waist of board shorts is a better solution than clipping them to a vest o...

Sometimes sliding a pair of hemostats into a pocket, belt loop or the waist of board shorts is a better solution than clipping them to a vest o...

Proven design for fast and easy de-hooking.

Hook'um 11006 Bobber Stop Asst - Colors 10Pk - 11006

With Hooked Up sunglasses you can focus on the task at hand - reeling in that big one. Polarized lenses eliminate glare and visual distortion, lett...

Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, neko rig, damiki rig...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...

Never lose another basket of fish again with the plastic floating trap door keeping the basket above water. Black steel mesh coated to resist r...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...