Products

The Mepps® Musky Killer® Bait Series combines the proven fish-catching ability of the legendary Mepps® Musky Killer® with the specific colors and f...

Musky-focused. Exceptional value. Buy if you want lightweight, sensitive, and durable technique-optimized musky rods with multiple handle styles to...

Super strong and built tough for larger sized lures & fish. More flexible and kink-resistant than 7 strand wire.  Comparable to titanium. All l...

Musky / Pike Fluorocarbon Leaders provide a more stealth presentation often needed to catch finicky and pressured fish in clear waters.  Abrasion &...

​Fastach Clip Fluorocarbon Leaders make changing lures fast & easy. Fluorocarbon provides a more stealth presentation often needed to catch fin...

Musky / Pike Standard Quick-Strike Sucker Rigs allow anglers to set the hook instantly and release fish unharmed.  All rigs feature premium stainle...

Musky / Pike Solid Wire Leaders are the leaders choice for jerkbait fishing, but can also be used for all other baits including bucktails, crankbai...

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more str...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Perfect for Neko-Wacky Rigging!

Ring rigging secures hooks to the worm without hook penetration greatly reducing the wear-and-tear on your worm due to aggressive fish short strik...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

Made of spring steel for strength. Changes lures and hooks in seconds. 

The North Shore™ is a technical series that is designed to utilize the latest in material technology. The North Shore Vest features StretchTuff™ ...

Woodstock Line Co Nylon Tip-Up Ice Fishing Line - 8 + 12 braid line resulting in smooth round line ensuring abrasion resistance.

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The key new feature of the 2019 Avenger series is the addition of the CFR technology.  The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...