Products

Handcrafted in Park Falls, WI USA. Physyx casting rods feature St. Croix Rod technologies IPC, ART, TET, FRS, and carry a 15 Year Transferrable Wa...

The Pigstick™ has a captivating shimmy as it descends invites bass to join in the game enticing them to come play fetch.

Exquisitely designed pins for outdoor enthusiasts​

The Pinhead Mino has been a staple in ice angler’s tackle boxes for many years. The next generation of the Pinhead is here: the Pinhead Pro! This...

The Pinhead Mino has been a staple in many ice anglers tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro!  T...

The Pistol Grip Design is ideal for getting down inside the mouth of gamefish to retrieve deep hooks and lures. The Heat-Treated Carbon Steel...

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

Sure, it has a removeable tray and two top-access storage compartments. But where this youth tackle box really shines is its fun, colorful desig...

Posseidon 8 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid cons...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion ...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ create...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features...

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BLANKPRIMARY MATERIALSCVII CARBON FIBERGUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLON...