Products

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance.

Protect your investment with this new heavy-duty, four-sided tackle storage system, custom designed for jigging lures. Slotted compression foam fo...

Get accurate measurements of all your fish. Includes fold up end wall to bump fish against for extreme accuracy. Ruler features large, easy-to-read...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The thrill of chasing hardwater panfish is something that truly has to be experienced to understand. Whether you are in pursuit of deep water basin...

Upgraded design of an essential tool, the Rapala® Fisherman's Pinch Light features excellent lighting power with locking on/off switch. Clasp swive...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

The Rapala Utility Box is perfect for storing Lures, Jigs and Soft Plastics as well as other items you may need on your next ice fishing adventure...

  There’s something special about the pursuit of our lake’s most elusive predator. Whether you prefer the comfort of a hardhouse or braving the fro...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

Perfect for big crankbaits, oversized lures, and bulk storage, the Rapala RapStack Deep Tackle Tray is a super versatile and durable tackle storage...

Perfect for smaller lures or those times when you need a smaller footprint, the Rapala RapStack Tackle Tray is a super versatile and durable tackle...

Featuring popular custom painting and permanent in-line rattle chamber to deliver a lifelike distressed bait signal, bringing them in for dinner! S...

When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers ...

Rayfin Rods Feature Proprietary St. Croix Rod Technologies IPC, ART, TET, FRS.  

Rayfin Rods Feature Proprietary St. Croix Rod Technologies IPC, ART, TET, FRS.

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...