Products

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Large Stranded Wire Treble Hook Minnow Rigs feature heavier line and larger hooks for big fish. Stranded wire is popular leader type choice when fi...

Hook up baitfish to this rig to catch BIG PIKE !! This rig features a wire mainline with wire hook leads that prevent fish from breaking the line. ...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Super Bleed Wire Treble Hook Minnow Rigs mimic wounded bait. These all red rigs feature bleeding red wire, hooks, and components. Kink resistant ny...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protectio...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protec...

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and offe...

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and o...

The Women's Samurai Sun Protection Shirt is the ultimate performance fishing shirt. It's equipped with UPF 50, DWR stain resistance, and moisture w...

The Women’s Stout Shacket is the ultimate layering piece when temperatures drop. Crafted with an ultra-warm bonded flannel fleece, it features a du...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

Stay warm and comfortable in cool or cold-weather conditions with our New Wooly Mitten Gloves. Wool fabric insulates and wicks moisture, keeping yo...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

The VMC® "Ike Approved" Wacky Weedless Jig Head was designed with the help of Bassmaster Elite Series veteran, Michael "Ike" Iaconelli. Featuring s...

XBRAID X8 is a premium 8-strand braid line designed to give general-use anglers the utmost luxury, strength, and sensitivity available. Whether you...

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless...