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FLICKER MINNOW
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...
View full detailsRIPPER
The WalleyeX Ripper is a rattle bait on steroids, perfect for open water and ice. Featuring an elongated divot in the top of the head that prod...
View full detailsRAPALA ORIGINAL JOINTED MINNOW
With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...
View full detailsRAPALA ORIGINAL FLOATER - 3/16oz & 1/4oz
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...
View full detailsRAPALA X-RAP
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...
View full detailsRAPALA SHAD RAP ELITE
The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...
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