CUSTOMER APPRECIATION DAY 2026-COLLECTION
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CATCH & COOK BREADING
Catch and Cook is the perfect marriage between what a chef and a guide want to eat and serve their guests. Blending the perfect mixture of spices ...
View full detailsVII 5" DECAL
Enhance your personal space – be it your car, laptop, or gear – with the unique VII touch. Effortlessly apply this 5" decal for an understated yet...
View full detailsLINES FROM UPSTREAM BOOKS
No cottage or cabin up north is complete without a copy of Lines from Upstream. On those rainy days when you can't be fishing, the rhyming stories ...
View full detailsVII 12" CARPET SQUARE
The perfect addition to your boat. Add a little more style to your casting deck with the SIVIIN 12" carpet square
VII 4" DECAL
Enhance your personal space – be it your car, laptop, or gear – with the unique VII touch. Effortlessly apply this 4" decal for an understated yet...
View full detailsALPINE WALLEYE HOODIE
3.7 / 5.0
3 Reviews
A perfect blend of warmth and style. Crafted from an 80/20 ring-spun cotton/polyester blend fleece with a 100% cotton face, this hoodie offers both...
View full detailsMEN'S WALLEYE TANK
Upgrade your wardrobe with this 100% ringspun cotton tank that effortlessly combines comfort, style, and durability. The Men's Walley Tank is a ver...
View full detailsBASS PLATTER TEE
Crafted for fishing enthusiasts, this tee boasts a dynamic design that captures the allure of bass fishing. Made from a comfortable blend of 60% co...
View full detailsBAY BLUE HOODIE
This hoodie offers the perfect balance of warmth and breathability, making it a versatile choice for any occasion. Elevate your casual attire with ...
View full detailsSEVIIN RICHARDSON 112 RED CAP
Whether you're hitting the streets, representing your team, or promoting your brand, this iconic trucker hat is the ultimate choice. Classic Tr...
View full detailsPREMIER SPLIT GRIP SPINNING - RETIRED
4.7 / 5.0
79 Reviews
PREMIER SPLIT GRIP CASTING - RETIRED
4.6 / 5.0
49 Reviews
ICE ROD GLOVES
The Rod Glove is proud to supply the Fishing Industry with a 100% North American made fishing rod covers.The Rod Glove will protect the investment ...
View full detailsSEVIIN GS SERIES SPINNING REEL
5.0 / 5.0
1 Review
SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the medium-s...
View full detailsSEVIIN GF SERIES BAITCASTING REEL
5.0 / 5.0
4 Reviews
Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that’s sup...
View full detailsLADIES ICON TEE
This crewneck is soft and comfortable, and you can wear it out to brunch or give it a double take during a quick spin around the block. Features: ...
View full detailsICON LONG SLEEVE
Our Icon Long Sleeve is a classic style that can be worn all year round. Features: 50% cotton, 50% polyester Made with sustainably sourced USA gro...
View full detailsSONAR TEE
5.0 / 5.0
1 Review
Our new Sonar Tee is a modern take on the classic tee. Features: 60% combed ringspun cotton, 40% polyester jersey Fabric laundered for reduced shr...
View full detailsSTRIKE TEE
5.0 / 5.0
1 Review
It's ideal for everyday wear - dress it up for work or keep it casual for weekend outings.
MONICA THE MUSKY BOOK
Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...
View full detailsWALTER: UNDER THE ICE BOOK
Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...
View full detailsBATTLE OF THE BASS BOOK
“Battle of the Bass” is for moms and dads, grandmas and grandpas, aunts and uncles and friends who take kids fishing in the Great Outdoors. The joy...
View full detailsWALTER THE WILLY WALLEYE BOOK
“Walter the Wily Walleye” is a story of a fish that invites and challenges a child to try and catch him. Walter provides a whimsical look at a fun...
View full detailsSOLE INSHORE FISHING SYSTEM - RETIRED
BLANKPRIMARY MATERIALSCII CARBON FIBER GUIDESRING MATERIAL ALUMINUM OXIDE FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIAL NYLONPRIMARY NUT...
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