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NEON MOON EYE JIG
This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...
View full detailsRIPPER
The WalleyeX Ripper is a rattle bait on steroids, perfect for open water and ice. Featuring an elongated divot in the top of the head that prod...
View full detailsBOXER JIG
The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...
View full detailsBERKLEY POWERBAIT POWER SWITCH
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and...
View full detailsREED-RUNNER SINGLE SPIN
Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish. Great for bass, pike and muskies. Catches ...
View full detailsRAPALA ORIGINAL JOINTED MINNOW
With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...
View full detailsLITTLE CLEO
For over 30 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cleo res...
View full detailsRAPALA X-RAP
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...
View full detailsHAMMER HEAD JIG KIT
This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...
View full detailsRAPALA ORIGINAL FLOATER - 3/16oz & 1/4oz
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...
View full detailsNED RIG JIG
Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating super...
View full detailsFLICKER MINNOW
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...
View full detailsWWJ WACKY WEEDLESS JIG
The VMC® "Ike Approved" Wacky Weedless Jig Head was designed with the help of Bassmaster Elite Series veteran, Michael "Ike" Iaconelli. Featuring s...
View full detailsAGLIA BAIT SERIES
The Mepps® Aglia® Bait Series combines the proven fish-catching ability of the original Mepps® Aglia® with the specific colors and forage patterns ...
View full detailsTHINFISHER
Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...
View full detailsSWINGIN' NED RIG
This Design Allows you to go Heavy for Longer Casts, Better Bottom Contact and Deeper Finesse Presentations Without Sacrificing your Bait's Abilit...
View full detailsJOHNSON SILVER MINNOW
Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...
View full detailsRAPALA SHAD RAP ELITE
The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...
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KASTMASTER PLAIN TREBLE HOOK - PATTERN W/ "SPLIT RING" & "TREBLE HOOK" - COLORS
KASTMASTER PLAIN TREBLE HOOK - PATTERN W/ "SPLIT RING" & "TREBLE HOOK" - COLORS
Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish ...
View full detailsROCK-RUNNER BOTTOM BOUNCER
Most popular trolling sinker on the market• Features a 10” stainless steel wire feeler that glides over jagged rocks, logs, stumps, moss & weed...
View full detailsTUNGSTEN STAND-UP JIG
Molded from Tungsten that is 70% more dense than lead, providing superior sensitivity! Stand-Up head design for better bottom contact and for keepi...
View full detailsTUNGSTEN MOONEYE JIG
1X Strong Forged Needle Point Round Bend Hi Carbon Steel Hook With A Black Nickel. Tungsten Round Ball Jig Head Provides Best Return On Forward F...
View full detailsLITTLE CLEO - PATTERN
Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...
View full detailsTUNGSTEN SHORT SHANK STAND-UP
Tungsten Stand-Up Short Shank Jig All the benefits of the NEW Tungsten Stand-Up Jig in a compact profile. Molded from sensitive Tungsten which is 7...
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