In Stock Products

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated ...

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been designed...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy material holds up fish af...

One of the best selling bucktails is available in flashy tinsel. Built with the same rugged components as the 700 series, this lure works great for...

The Buchertail 500 Tinsel is built on a new concept focused on making a downsized version of the popular Buchertail 700 that casts and works like a...

The Mepps Musky Flashabou is a double 8 blade, proven fish catching machine. Musky fisherman know Mepps makes quality and awesome fish catching lur...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

Extremely compact, designed for maximum stealth, the Bullet Weights Tactical Black Tungsten Worm Weight takes your plastic worm where it needs to g...

Yupper Sucker Harness

The TATULA CT was specifically designed and manufactured to bring anglers an entirely new standard of performance and aesthetics. Perfect for every...

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provi...

longevity both on and off the water. Built for the rigors of the boatyard or backyard, this hard-working UV shirt provides a relaxed cross-over hoo...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

The 500 series is a scaled down version of the original 700 series. This lures is built strong and is a great choice for early muskie season and bi...

The Deep-Vee Flashtall Jig sports a keeled "DEEP-VEE design that's thicker on top and thin on bottom to track straight and fall fast. It also featu...

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more str...

Stay warm and comfortable in cool or cold-weather conditions with our Wooly Long Gloves. Wool fabric insulates and wicks moisture, keeping your han...