Labor Day Retired Premier Rod & Tackle Sale

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated ...

1X Strong Forged Round Bend Vanadium® Steel Needle Point Hook With a P.T.F.E. Coating. Tungsten Round Ball Jig Head Provides Best Return On Forward...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags....

The VMC® Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC® Stand-...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating super...

This Design Allows you to go Heavy for Longer Casts, Better Bottom Contact and Deeper Finesse Presentations Without Sacrificing your Bait's Abilit...