Labor Day Retired Premier Rod & Tackle Sale

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished a...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

1X Strong Forged Round Bend Vanadium® Steel Needle Point Hook With a P.T.F.E. Coating. Tungsten Round Ball Jig Head Provides Best Return On Forward...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags....

The VMC® Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC® Stand-...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating super...

This Design Allows you to go Heavy for Longer Casts, Better Bottom Contact and Deeper Finesse Presentations Without Sacrificing your Bait's Abilit...