Labor Day Retired Premier Rod & Tackle Sale

Introducing Fishing's #1 Microfiber Bait towel Microfiber The Convenient Fishing Towel is Fishing's Best Microfiber Bait towel Fishermen need a...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished a...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ create...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

The 360GT Searchbait®is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...