Rapala Hard Baits

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...