SC Best Sellers

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy material holds up fish af...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been designed...

The Mepps Musky Flashabou is a double 8 blade, proven fish catching machine. Musky fisherman know Mepps makes quality and awesome fish catching lur...

Yupper Sucker Harness

The Deep-Vee Flashtall Jig sports a keeled "DEEP-VEE design that's thicker on top and thin on bottom to track straight and fall fast. It also featu...

Stay warm and comfortable in cool or cold-weather conditions with our Wooly Long Gloves. Wool fabric insulates and wicks moisture, keeping your han...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

BLANKPRIMARY MATERIALSCIV+ CARBON FIBER GUIDESRING MATERIALALCONITEFRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIAL...

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been ...

Get accurate measurements of all your fish. Includes fold up end wall to bump fish against for extreme accuracy. Ruler features large, easy-to-read...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give ang...

Stay warm and comfortable in cool or cold-weather conditions with our Wooly Long Gloves. Wool fabric insulates and wicks moisture, keeping your han...

The SLAMIT TINSEL HYBRID BUCKTAIL is  loaded with vibration and now flash,  with the addition of  Mag flash tinsel.  This small 8”  bait runs extre...

Get accurate measurement of all your fish for tracking your catch or qualifying catch for slot limits. Includes fold up end wall to bump fish again...