SC Best Sellers

BLANKPRIMARY MATERIALSCIV+ CARBON FIBER GUIDESRING MATERIALALCONITEFRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIAL...

The SLAMIT TINSEL HYBRID BUCKTAIL is  loaded with vibration and now flash,  with the addition of  Mag flash tinsel.  This small 8”  bait runs extre...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Specifically designed for finesse applications, Revolve is the pinnacle of innovation. Combining traditional Japanese craftsmanship with cutting-ed...

​Fastach Clip Fluorocarbon Leaders make changing lures fast & easy. Fluorocarbon provides a more stealth presentation often needed to catch fin...

This item is available for pre-order only and will be offered for a limited time.

Crafted from 100% ring-spun U.S. cotton jersey with a relaxed fit, this Comfort Colors long sleeve delivers effortless style and durability. The ga...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

Stay warm and comfortable in cool or cold-weather conditions with our Wooly Long Gloves. Wool fabric insulates and wicks moisture, keeping your han...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give ang...

The Rapala Cloth Retractable Tape Measure is a pocket-sized fishing tool for quick, accurate measurements on the water. With a push-button retracta...

9" Original Weighted Suick Thriller that began the legacy. One of the most productive lure ever designed. The classic dive and rise darting action ...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

Classic trucker styling meets everyday comfort in this St. Croix Richardson hat. The six-panel construction with mid-pro profile and precurved bill...

A serial panfish killer productive for crappies, sunfish, perch and trout. Fish solo or add a small minnow, leech, worm, grub or waxworm for added ...

The St. Croix Legacy Cap combines comfort and durability in a relaxed, unstructured design. Crafted from a 65/35 cotton-polyester blend, the washed...