SC Best Sellers

The Hammer Swim Flip is a versatile jig that can be thrown as a swim jig or pitched into heavy cover without fear of getting hung up. Its 4/0 or 5/...

A go-to, thermally efficient, durable, breathable mid-weight fleece layering vest with stretch woven overlays at the yoke for layering under bibs, ...

Stay warm and comfortable in cool or cold-weather conditions with our New Wooly Mitten Gloves. Wool fabric insulates and wicks moisture, keeping yo...

The key new feature of the 2019 Avenger series is the addition of the CFR technology.  The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow...

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds f...

The Leena Lures Pro Series "UnRaveler" baits are the ultimate choice for anglers seeking high-performance lures packed with innovative features. Bu...

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme ...

Walleye anglers take notice – Eyecon is walleye centric to its core. Created to give walleye anglers the upper hand regardless the technique. Engin...

This item is available for pre-order only and will be offered for a limited time.

Our tournament edition rod sleeves have everything a serious tournament angler needs to keep their gear tangle free and protected. They are availab...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

Award winning Legend Glass completely redefined performance in the crankbait category. Unbelievably light in weight, the linear S-glass blanks with...

No cottage or cabin up north is complete without a copy of Lines from Upstream. On those rainy days when you can't be fishing, the rhyming stories ...

The VMC® Tube Jig Heads feature an elongated weight that fits perfectly in your tubes for a more natural presentation. Premium1x strong needle poi...

The St. Croix Richardson Tri Color Trucker Hat combines classic style with practical comfort. Featuring a 6-panel construction with a mid-pro profi...

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

Slip warmers into gloves, boots, pockets, hard hats or between layers of clothing. Shake to use, air-activated. Heats up to 100°F to 130°F. Safe, ...