SC Best Sellers

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

Engineered for comfort and durability, the FLY Black Heather Tee features a regular fit designed for everyday wear. Crafted from premium 4.2-ounce ...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

Fluorocarbon Rigs offer anglers a stealthier presentation. Often used for finicky fish in clear and pressured waters, fluorocarbon line is nearly i...

Geared towards trophy fish and oversized baits, the Abu Garcia Max5 300 Casting Reel features the robust construction and extra line capacity neede...

From crisp fall mornings to chilly evenings, the Stout Shacket has you covered. Crafted with bonded flannel fleece for warmth and a breathable c...

The Thill Foam Cigar Weighted Float - Snap-On style from the Thill Fantastic Foam Floats selection of value series foam floats evolved from Fish 'N...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

Crafted from 100% combed cotton face yarn, this hoodie delivers softness and durability. Double-needle stitching reinforces all seams for lasting w...

Crafted from 6.1-ounce, 100% US ring spun cotton, this tee delivers exceptional softness through a soft-washed, garment-dyed process. The relaxed f...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

RIFT rods feature SCIII carbon, IPC, FRS and TET technologies, new Rift rods make it easier to earn more success with less physical effort over ev...

The Heavy Duty Fishing Zinger with Belt Clip has a tough molded polycarbonate case, zinc alloy carabiner, stainless steel spring and strong retract...

The Reaper Windproof Jacket is constructed from a durable 3-layer stretch softshell ripstop with an ultra-warm Hexatron™ fleece lining. The integra...

An AFTCO favorite, the Samurai Performance Shirt is now available in Big Guy sizes. Samurai Performance fishing shirts provide an additional level ...

Next-level surf. Performance to value. Buy if you want to step up to St. Croix performance, quality, and durability and value North American manufa...

Redesigned from the ground up, the Revo X spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon in...

Redesigned from the ground up, the Revo SX spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon i...

The FLY Silver Performance Hooded Long Sleeve delivers comfort and durability for active wear. Crafted from 3.8-ounce, 100% polyester interlock fab...

Carry all fishing gear in one place with the Zebco® Tackle Box. The tackle box features a removable tackle tray with ample room for storage underne...

Get loaded!  The Cheeky Fishing PreLoad 2.0 300 Fly Reel comes spooled up and ready to fish with Cheeky’s premium 20-lb backing, specially paired a...

Congratulations on your discovery of the new and innovative EzOn Bobber. The newest and most amazing strike indicator in the fishing industry. The ...

Made from proprietary nylon copolymer blends that reduce water absorption, but maintain maximum knot strength and optimal suppleness, there is an a...