SC Best Sellers

Evolve your minnow game with the Berkley® Doom Stroller – a hard stroll bait built for anglers who demand precision and performance. Designed for u...

The Overcast Sweatshirt is made for cool days and changing conditions. This wind-resistant men’s performance fleece features DWR, 4-way stretch, an...

The Bubba Small Shears are multi-functional, lightweight and durable. They are engineered to cut monofilament, fluorocarbon or braided line with ea...

Designed for cranking power, drag performance and durability, the Beast 300 series has been completely redesigned to give anglers a large format LP...

A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle UV color options incorporate highly visible UV enhanced optically ...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.  

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The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others s...

The NANO SLAM Multispecies Bucktail comes with #5 Colorado Blade, 1/4 oz weight,  4” size, Starflash Silicone Ziptied Skirt and split ringed size #...

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With a name like Titan, this line promises big things. Luckily, it does more than deliver. The SONAR Titan Full Intermediate fly line is designed t...

Hook up baitfish to this rig to catch BIG PIKE !! This rig features a wire mainline with wire hook leads that prevent fish from breaking the line. ...

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BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

AVID SERIES® SURF CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel Premium, high-modulus SCIII carbon. Off-set, slim-profile ferrules o...

The Reaper Windproof Jacket is constructed from a durable 3-layer stretch softshell ripstop with an ultra-warm Hexatron™ fleece lining. The integra...

Musky, redfish, and trophy bass: you’re on notice. Answering the call of anglers in both fresh and salt waters, all-new LUNEX 300 casting reels rep...

The Women’s Stout Shacket is the ultimate layering piece when temperatures drop. Crafted with an ultra-warm bonded flannel fleece, it features a du...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protectio...

The Women’s Coastal Layer Full Zip Hood is the go-to layer for chilly mornings. Soft and lightweight with UPF 50 and DWR stain resistance. This wom...

Redesigned from the ground up to provide anglers the speed they need, no matter the technique. Featuring our new 7.6:1 gear ratio, the Revo Rocket ...