SC Best Sellers

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

Professional fishing guides spend their days in the blazing sun and so skin damage and even cancer is always a risk. That’s why Fish Monkey introdu...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Add Tailfin Bobber Stops to have on hand when you need them the most for your slip floats. These adjustable braided bobber stops in neon green are ...

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lu...

UPF 50+ sun protection. Short (stubby) cut for increased comfort. Superior construction for second skin fit. Quick dry breathable fabric for all-da...

A great variation on a classic sinker... you should have plenty of these on hand. These Split Shot sinkers easily attach to your line, and they're...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The HT Enterprises Dipsy Depthfinder features a simple lead weight connected to a heavy-duty clip which attaches to your main line. Drop your line ...

For over 30 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cleo res...

The Eurotackle Z-Series is an amazing line up of ultralight and finesse hard baits. Micro Lipless Crankbait, Mini Suspending Jerkbait, Micro Popper...

Legend Tournament Musky Rods Feature St. Croix Rod Technologies IPC, ART, FRS, and GRASP II. Orders containing one or more rods over 8’ in length ...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

LEGEND® XTREME SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhance...

This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating super...

The classic presentations with a twist. Perfect for rigging leeches under a float or dragging a crawler in front of short biting fish. Also perfec...