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Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features...

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance.

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Get accurate measurements of all your fish. Includes fold up end wall to bump fish against for extreme accuracy. Ruler features large, easy-to-read...

Get accurate measurement of all your fish for tracking your catch or qualifying catch for slot limits. Includes fold up end wall to bump fish again...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give ang...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The Rapala Cloth Retractable Tape Measure is a pocket-sized fishing tool for quick, accurate measurements on the water. With a push-button retracta...

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

The Rapala Glow Pick with UV Light will become one of your must-have fishing tools. A two-tools-in-one 6 inch device featuring a forked punch remov...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ create...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

The Wacky Rig Tool Combo rigs wacky rings to plastic worms with ease. Secure hooks to the worm without hook penetration, greatly reducing the wear...

Proven design for fast and easy de-hooking.

Contoured finger grip handles offer secure grip on this survival tool for ice anglers. Hardened steel spikes penetrate the toughest of ice. Design...

Upgraded design of an essential tool, the Rapala® Fisherman's Pinch Light features excellent lighting power with locking on/off switch. Clasp swive...