SC By Brand

Handy one drop lube in a convenient squeeze bottle.

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

The legendary Syclops spoon with its outstanding side-to-side wobble has been joined by the new Saltwater Syclops. Built to hold up to the most br...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish ...

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious st...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

New 2022 Model Available to Ship after 11/1/2021 LEGEND® XTREME CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced ...

Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear Experience fishing like never before with the revolutionary New Lexa...

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished a...

Our collection of spice blends have been selected and developed to bring a diversity of flavours to your wild dishes and to enhance your cooking ex...

LEGEND ELITE® CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement T...

Specifically designed for ice fishing the new Micro Finesse Glider 0.75" is not your average hard water soft lure.Inspired by the hard glide bait /...

Whopper Plopper 90 /130 are the little brothers of our larger version, but don’t let its little package fool you, this bait has a serious little ma...

The Silvercast features lightweight, durable aluminum construction with a ball-bearing drive, an oscillating spool for precise level-winding, right...

Designed with the Panfish angler in mind the Tungsten Crappie King Jig is the ultimate for bringing big slabs topside. It features an eco-friendly ...

Posseidon 8 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid cons...

These leaders are mainly used on Larger “walk the dog” style glide baits or jerkbait where it is not necessary to have a swivel. They also work gre...

Extreme hardness provides better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration, totally lea...