SC By Brand

Specifically designed for ice fishing the new Micro Finesse Glider 0.75" is not your average hard water soft lure.Inspired by the hard glide bait /...

LEGEND ELITE® CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement T...

The Jerk Minnow Jr. provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.

Musky-focused. Exceptional value. Buy if you want lightweight, sensitive, and durable technique-optimized musky rods with multiple handle styles to...

The VMC® Trailer Hooks are designed to eliminates short bites on spinner and buzz baits. They have a large straight shank along with an extra large...

The Mammoth 12 oz. Chillski is the ultimate way to keep your canned or bottled drink cold for hours. It is double-wall vacuum insulated which will...

The BOOYAH Pad Crasher hollow body frog is tough and packs a punch. It’s extremely snag-proof for use on surface vegetation or in heavy cover. T...

The Three Way Swivel eliminates line twist and is perfect component for 3-way rigging.

Freshwater multispecies performance to value. Buy if you want extensive choices in one- and two-piece lengths, powers, and actions for diverse fres...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features...

Molded from Tungsten that is 70% more dense than lead, providing superior sensitivity! Stand-Up head design for better bottom contact and for keepi...

Most popular trolling sinker on the market• Features a 10” stainless steel wire feeler that glides over jagged rocks, logs, stumps, moss & weed...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Stranded Wire Casting Leader

Premium components and the best snell materials make the VMC® series of rigs stand out from its competitors, they are built with features that pro...

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology.   

Extreme hardness provides better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration, totally lea...

Crafted from 100% ring-spun U.S. cotton, this tee features a substantial 6.1 oz./yd² weight with 3-end heavyweight fleece construction for durabili...