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The Dillingham Tech Hoodie is a premium sweatshirt designed to keep you warm while blocking out icy wind. Durable water repelling treatments (DWR) ...

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology.   

The Jerk Minnow features a slightly split tail that delivers a swift and lifelike action that minicks the swimming motion of common baitfish. The ...

The weight that started it all, the original Bullet Weight. The worm sinker that put Bullet Weights on the map, great for Texas Rig fishing and ma...

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line con...

Size 10.8” x 7.4”x 1.7” Great for Rigs, Hooks, Flies and Jig Heads. Double sided slit foam increases storage capacity. Easy to see slit lines. Eas...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Musky / Pike Fluorocarbon Leaders provide a more stealth presentation often needed to catch finicky and pressured fish in clear waters.  Abrasion &...

AVAILABLE AUGUST 1, 2023 BLANKPRIMARY MATERIALLINEAR S-GLASS GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL S...

Stranded Wire Casting Leader

Just when you thought the Tatula SV reel could not get any better. Daiwa is excited to introduce the new smaller 100 size TATULA SV TW103. Our d...

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated ...

MOJO INSHORE SPINNING RODS feature: Premium quality SCIII carbon. Integrated Poly Curve (IPC) mandrel technology Sea Guide Hero Hi-Grade guides wi...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Most kids first experience with fishing is trying to catch a panfish. The memory of that first catch with dad, grandpa, mom or grandma will remain ...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is one of his secret weapons for musky fishing. The soft, pliable ...