SC By Brand

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been designed...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The Assassin Tube Jig Head is built for anglers who want the perfect balance between finesse and power. Featuring the Owner Deep Throat Hook with a...

The VMC® Crossover Rings™ have a dual-channel hood which allows for either Neko or Wacky style rigging. The innovative design of the VMC Crossover...

The St. Croix Washed Denim Comfort Colors Long Sleeve delivers effortless style with authentic vintage character. Crafted from 100% ring-spun U.S. ...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits...

BLANKPRIMARY MATERIALSCVII CARBON FIBERGUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLON...

MOJO INSHORE SPINNING RODS feature: Premium quality SCIII carbon. Integrated Poly Curve (IPC) mandrel technology Sea Guide Hero Hi-Grade guides wi...

The toughest damn sun shirt on the water, UPF 50-rated Tough Sun offers anglers breathable sun protection with increased snag resistance for extra ...

The Hammer Swim Flip is a versatile jig that can be thrown as a swim jig or pitched into heavy cover without fear of getting hung up. Its 4/0 or 5/...

Aspiring young anglers want to CRUSH IT on the water. We conceived and crafted for the next generation of passionate fishing hammers, the all-new G...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two ...

Incorporating St. Croix’s densest carbon fiber material and graphene, Legend® X2 blanks are the lightest St. Croix spinning and casting rods availa...

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line con...

Our tournament edition rod sleeves have everything a serious tournament angler needs to keep their gear tangle free and protected. They are availab...

The weight that started it all, the original Bullet Weight. The worm sinker that put Bullet Weights on the map, great for Texas Rig fishing and ma...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s m...

The SEVIIN Biloxi Performance Hooded Long Sleeve combines advanced functionality with distinctive style. Crafted from microfiber performance polyes...

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been ...