SC By Brand

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give ang...

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides doub...

A serial panfish killer productive for crappies, sunfish, perch and trout. Fish solo or add a small minnow, leech, worm, grub or waxworm for added ...

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and o...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

LEGEND TOURNAMENT INSHORE SPINNING RODS   BLANK PRIMARY MATERIAL SCIV+ Carbon Fiber GUIDES PRIMARY RING MATERIAL Alconite PRIMARY FRAME MATERIAL St...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Stainless steel construction with black nickel finish. Tapered ends minimize unwanted abrasion with knots & line.

Replace the air stone in your baitwell to ensure efficient aeration. The Marine Metal Products Weighted Glass-Bead Air Stones provide continuous ox...

The all new 40oz Mammoth Ascent boasts an array of standout features including a durable powder coat finish, a secure easy-grip handle, and a super...

This Richardson Caramel/Black Trucker Hat combines classic style with practical comfort. Featuring a structured 6-panel design with a mid-pro profi...

Lucas Oil Fishing Reel Oil is a special blend of oil and additives specifically designed to lubricate all moving parts in fresh and salt wate...

An AFTCO fishing performance shirt best seller, the Samurai Sun Protection Shirt is equipped with UPF 50 to block more than 98 % of the sun's harmf...

The St. Croix Richardson Tri Color Trucker Hat combines classic style with practical comfort. Featuring a 6-panel construction with a mid-pro profi...

UV BRIGHT Finish Reflects More Light Energy Strengthening The Lure’s Visibility

Proprietary Gel Phase Technology™ process produces the ultimate fluorocarbon ice line in performance, clarity and super-sensitivity.

IMPERIAL SALT RODS feature: Integrated Poly Curve (IPC) mandrel technology Premium, high-modulus SCIII carbon. Slim-profile ferrules Sea Guide PV...

Engineered for comfort and performance, this hooded shirt combines sustainable materials with practical features. The soft spun knit blend uses 65%...