SC By Brand

​Fastach Clip Fluorocarbon Leaders make changing lures fast & easy. Fluorocarbon provides a more stealth presentation often needed to catch fin...

Introducing the Daiwa Underspin: Your Go-To Fishing Companion! With an Aluminum Body for durability and a double handle for easy control, this reel...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

IMPERIAL USA RODS feature: Dynamic blend of high-modulus/high-strain SCIV carbon and premium quality SCII carbon. Slim-profile ferrules. Kigan Ma...

A serial panfish killer productive for crappies, sunfish, perch and trout. Fish solo or add a small minnow, leech, worm, grub or waxworm for added ...

High density neoprene stopper designed to peg the weight close to the hook on a punch, flipping or pitching rig. Eliminates crimping and possible ...

9" Original Weighted Suick Thriller that began the legacy. One of the most productive lure ever designed. The classic dive and rise darting action ...

The VMC® Crossover Rings™ have a dual-channel hood which allows for either Neko or Wacky style rigging. The innovative design of the VMC Crossover...

MOJO YAK CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel technology. Premium, high-modulus SCIII carbon. Kigan Master Hand 3D guides...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

LEGEND TOURNAMENT INSHORE SPINNING RODS   BLANK PRIMARY MATERIAL SCIV+ Carbon Fiber GUIDES PRIMARY RING MATERIAL Alconite PRIMARY FRAME MATERIAL St...

Stay warm and comfortable in cool or cold-weather conditions with our New Wooly Mitten Gloves. Wool fabric insulates and wicks moisture, keeping yo...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds f...

Incorporating St. Croix’s densest carbon fiber material and graphene, Legend® X2 blanks are the lightest St. Croix spinning and casting rods availa...

VMC® Flippin' Hooks feature a double spike baitholder that securely keeps bait in place and features a resin closed eye to eliminate line slip thr...

IMPERIAL SALT RODS feature: Integrated Poly Curve (IPC) mandrel technology Premium, high-modulus SCIII carbon. Slim-profile ferrules Sea Guide PV...

The key new feature of the 2019 Avenger series is the addition of the CFR technology.  The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow...