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  The Engel Live Bait Pro is a high-quality bait storage system that is designed to keep your live bait fresh and lively for extended periods. This...

Book an In Person Factory Tour and see how 32 pairs of skilled hands make the Best Rods on Earth. Clicking Book a Time below reserves your space. W...

Rayfin Rods Feature Proprietary St. Croix Rod Technologies IPC, ART, TET, FRS.

The Frag Free Rig Weight is a premium free rig weight designed for bass, walleye, and finesse fishing applications. Featuring a unique Frag profile...

Musky / Pike Standard Quick-Strike Sucker Rigs allow anglers to set the hook instantly and release fish unharmed.  All rigs feature premium stainle...

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

Stay warm and comfortable in cool or cold-weather conditions with our New Wooly Mitten Gloves. Wool fabric insulates and wicks moisture, keeping yo...

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme ...

The key new feature of the 2019 Avenger series is the addition of the CFR technology.  The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow...

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional f...

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds f...

Walleye anglers take notice – Eyecon is walleye centric to its core. Created to give walleye anglers the upper hand regardless the technique. Engin...

The Original SNIP Fishing Line Cutter sometimes known as the Boomerang Braid Snips, cuts clean and precise through braided line, mono line, and flu...

Aerates up to 8 gallons Precision motor runs + - 44 hours on 2 alkaline D cell batteries, also runs on 1 battery Pumps 1.4 STL / minute Impact wat...

Seage Surf series, driven by the feedback from hardcore surf anglers.  The latest in a lineage of legendary surf rods from St. Croix, Seage deliver...

Crafted from 100% ring-spun U.S. cotton, this Comfort Colors crewneck delivers authentic comfort with a garment-dyed, lived-in aesthetic. The relax...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

Award winning Legend Glass completely redefined performance in the crankbait category. Unbelievably light in weight, the linear S-glass blanks with...

The St. Croix Women's Butter Pullover Hooded Sweatshirt combines comfort and style with premium construction. Crafted from a soft blend of 68% cott...