SC By Brand

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that’s sup...

J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven fibers ma...

BLANKPRIMARY MATERIALSCII CARBON FIBER GUIDESPRIMARY RING MATERIALSTAINLESS STEELSECONDARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLE...

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body provides an extremely natural swimming actio...

LEGEND ELITE® SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement ...

Water Gremlin’s squeezable, soft Split Shot is made by a patented process which forms very soft lead into precise pieces. The result is a controlle...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Oversized flat aspirin head shape enhances darting and rolling head ...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with...

Premium stainless steel snap with brass construction swivel with a black nickel finish. Eliminates line twist.

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-sli...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

AVAILABLE AUGUST 1, 2023 BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL RE...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

The Tailfin Standard Slip Float is an unweighted balsa wood adjustable bobber in classic teardrop and pencil designs. Add your split shot, a bobber...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid pat...

MOJO ICE RODS feature: Precision-taper solid carbon blank. Premium EVA handle. Custom reel seat ideal for all techniques Lightweight stainless-ste...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Jack’s original design. Comes standard with #2 hook and 8 strand fiber guard. Load it up and get them in those tight spaces we know the fish are hi...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with...

SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the medium-s...