SC By Brand

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Technical locking curve maximizes hook sets and locks fish in place when hooked.

LEGEND ELITE® SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement ...

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body provides an extremely natural swimming actio...

Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that’s sup...

The Tailfin Standard Slip Float is an unweighted balsa wood adjustable bobber in classic teardrop and pencil designs. Add your split shot, a bobber...

BLANKPRIMARY MATERIALSCII CARBON FIBER GUIDESPRIMARY RING MATERIALSTAINLESS STEELSECONDARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLE...

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-sli...

Premium stainless steel snap with brass construction swivel with a black nickel finish. Eliminates line twist.

TechSet® technical locking curve maximizes hook sets and locks fish in place. Oversized flat aspirin head shape enhances darting and rolling head ...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

AVAILABLE AUGUST 1, 2023 BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL RE...

SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the medium-s...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid pat...

Trout specific spinning rods built for durability. Slim profile split grip handle configurations decrease weight while perfecting balance. Trout Se...

There is something special about swimbait fishing. The problem, however, is that everything just seems to be so big. What about a swimbait for ever...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...