SC By Brand

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

If panfish could talk they would tell you that bloodworms are there favorite meal. Eurotackle designed a soft plastic lure 100% identical to the na...

Perfect for personalizing your space, this high-quality decal is easy to apply and adds St. Croix charm to any surface.

The Pinhead Mino has been a staple in many ice anglers tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro!  T...

Super strong and built tough for larger sized lures & fish. More flexible and kink-resistant than 7 strand wire.  Comparable to titanium. All l...

Seage Surf series, driven by the feedback from hardcore surf anglers.  The latest in a lineage of legendary surf rods from St. Croix, Seage deliver...

BLANKPRIMARY MATERIALSCVII CARBON FIBERGUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLON...

Enhance your topwater fishing game with this premium 2"   1/8oz topwater walking the dog lure, expertly designed for explosive surface strikes. Ide...

8 LURES

The Women’s Coastal Layer Hood is super soft and a must-have from coast to coast. This feature-rich women’s hoodie is perfect for layering and o...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two ...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

Our own Stealth Tackle Heavy Duty, Stainless Steel, High Quality, Split Rings. Available in sizes 5. 6. and 7 in 25 packs. A lure is only as good a...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...

The Rapala Glow Pick with UV Light will become one of your must-have fishing tools. A two-tools-in-one 6 inch device featuring a forked punch remov...

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides doub...

Bullet Weights Rubber Grip Sinkers revolutionize rig adjustment with their unique rubber-core design. Each sinker features a groove where the li...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ create...