SC By Brand

The Minnow Shaker Jig perfectly suits minnow body soft plastics.

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

Reach new heights with Lew’s® HyperMag Spinning Reel. Experience a lightweight and rigid magnesium frame and sideplate. Enjoy smooth operation and ...

The Bank Sinker is an ideal choice for both ocean and riverbank fishing.

The Red Hot Thriller has the same great action as the original Thrillers  but with a twist blood red hooks a menacing realistic 3-D eye and painted...

AVID SERIES WALLEYE CASTING RODS BLANK PRIMARY MATERIAL SCIII+ Carbon Fiber GUIDES RING MATERIAL Stainless Steel FRAME MATERIAL Stainless Steel RE...

The St Croix Violet/Floral Women's Washed Mesh Cap features 100% cotton pigment-washed twill and soft polyester mesh in an unstructured six-panel d...

The original Bullet Weight is now available in Tungsten. Tungsten as a material has a greater density then lead making the weights approximately fi...

Experience unmatched convenience and organization with the Evolution Fishing 3600/3700 Deep Tackle Tray. Engineered to accommodate larger baits and...

Absolute Tippet is made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal sup...

MOJO INSHORE Casting Rods RODS feature: Premium quality SCIII carbon. Integrated Poly Curve (IPC) mandrel technology Sea Guide Hero Hi-Grade gui...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s made...

Upgrade your tackle storage with the Evolution Fishing Open Deep 3700 Tackle Tray. Designed with an open layout, this tray is perfect for storing l...

The St. Croix Crunchberry Comfort Colors Pocket Long Sleeve delivers premium comfort with its 6.1-ounce, 100% ring spun cotton construction. Soft-w...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

1X Strong Fine Wire Hybrid Wider Gap Vanadium® Steel Needle Point Hook. Raised Jig Eye Ensures Full Penetration Through Plastic When Rigged. Ideal ...

Sufix® 12lb. fluorocarbon leader with VMC ® Crossover Cap™ that allows you to connection directly to the hook. “Fast-Snap” connector resin sealed ...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags....

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALCONITE REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT ...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...