SC By Brand

Don’t let the small size fool you — the Cast Again 2.25" Finesse Tube catches big fish when others can’t. Hand dipped with soft, salt-loaded plasti...

 The Smeltinator is offered in four different weights (1/8 oz, ¼ oz, 3/8 oz, and ½ oz) and five different hook sizes (1/0-5/0) making this ji...

The VMC® Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC® Stand-...

Specifically designed for finesse applications, Revolve is the pinnacle of innovation. Combining traditional Japanese craftsmanship with cutting-ed...

UV BRIGHT Finish Reflects More Light Energy Strengthening The Lure’s Visibility

AVID SERIES WALLEYE CASTING RODS BLANK PRIMARY MATERIAL SCIII+ Carbon Fiber GUIDES RING MATERIAL Stainless Steel FRAME MATERIAL Stainless Steel RE...

TRIUMPH SALMON & STEELHEAD CASTING ROD FEATURES Premium quality SCII carbon Sea Guide Atlas Performance slim aluminum-oxide guides with black...

The all new 40oz Mammoth Ascent boasts an array of standout features including a durable powder coat finish, a secure easy-grip handle, and a super...

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

MOJO INSHORE Casting Rods RODS feature: Premium quality SCIII carbon. Integrated Poly Curve (IPC) mandrel technology Sea Guide Hero Hi-Grade gui...

The Hammer Swim Flip is a versatile jig that can be thrown as a swim jig or pitched into heavy cover without fear of getting hung up. Its 4/0 or 5/...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct he...

LEGEND SURF SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). High-modulus/high-st...

The Tungsten Crappie Queen adds a little flash into Northlands Panfish line up. Made with tungsten which is 70% more dense than traditional lead ji...

An AFTCO fishing performance shirt best seller, the Samurai Sun Protection Shirt is equipped with UPF 50 to block more than 98 % of the sun's harmf...

An AFTCO fishing performance shirt best seller, the Samurai Sun Protection Shirt is equipped with UPF 50 to block more than 98 % of the sun's harmf...

The Wacky Rig Tool Combo rigs wacky rings to plastic worms with ease. Secure hooks to the worm without hook penetration, greatly reducing the wear...

1X Strong Fine Wire Hybrid Wider Gap Vanadium® Steel Needle Point Hook. Raised Jig Eye Ensures Full Penetration Through Plastic When Rigged. Ideal ...