SC By Brand

Seaguar Gold Label Fluorocarbon Leader – Thinnest & Strongest Seaguar Leader Yet; Double Structure for Incredible Strength and Softness, Low Me...

Designed for you and anyone else in your boat, new-for-2026, award winning, LEGEND ELITE #3 through #8 all-water rods deliver even more dutiful pow...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protec...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

The “Fish House Float” by JB Lures, is a unique new product in the bobber market. This float is a must have for all ice fisherman, especially while...

Sufix® 12lb. fluorocarbon leader with VMC ® Crossover Cap™ that allows you to connection directly to the hook. “Fast-Snap” connector resin sealed ...

TRIUMPH® SURF TRAVEL SPINNING RODS feature: Premium quality SCII graphite. Lightweight, hard aluminum-oxide surf guides. Fuji® DPS reel seat with ...

The Leena Lures Pro Series "UnRaveler" baits are the ultimate choice for anglers seeking high-performance lures packed with innovative features. Bu...

Searching for a bit larger profile for better comfort as well a better larger heavier bait casting reel This feature provides the angler a benefit ...

Bold soft baits crafted for the serious ice anglers; the Sneak is what you want if you like to fish with high-finesse presentations. Unique action...

The KAGE LT is lighter by weight yet strong and rigid. The body is constructed from Zaion, a “high density” carbon strain material that is 20 perce...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags....

The tools are constructed from an alloy that is 10% Harder on the Rockwell C Scale than a traditional carbon steel tool. The Cam Cut Pliers are 8-i...

When the weather takes a turn for the worst, be prepared to keep yourself dry with Coghlan's Emergency Poncho. This lightweight, reusable poncho ta...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...

Rapala Knot Tying Glasses - Designed to make tying fishing knots easier and faster than ever, the Rapala Knot Tying Glasses provide +2.50 magnifica...

The Coconut Crab is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is i...

The 2025 Ballistic MQ LT spinning reel from Daiwa embodies the perfect fusion of innovation and performance, designed to deliver exceptional result...