SC By Brand

This item is available for pre-order only and will be offered for a limited time.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

Leena Lure's Pro Series "Buzz Baits" are designed to deliver exceptional performance, making them stand out among other buzz baits on the market. C...

When the weather takes a turn for the worst, be prepared to keep yourself dry with Coghlan's Emergency Poncho. This lightweight, reusable poncho ta...

The Dorsal SS button down shirt comes features a 100% polyester base with AFBLOCK UPF 50 sun protection, AFGUARD stain resistance, and AFLITE ultra...

Integrated Poly Curve® (IPC®) mandrel Premium, high-modulus SCIII carbon. Off-set, slim-profile ferrules on two-piece models provide one-piece per...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

The Husky Medussa has been designed to the perfect length, precise weight, and balance. The Husky Medussa's three irresistible tails have been desi...

The “Fish House Float” by JB Lures, is a unique new product in the bobber market. This float is a must have for all ice fisherman, especially while...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

Absolute leaders are made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal s...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

The Portside Tech button-down fishing shirt has everything you need to take on your day. It’s a feature-rich shirt with UPF 50 sun protection, DWR ...

Bold soft baits crafted for the serious ice anglers; the Sneak is what you want if you like to fish with high-finesse presentations. Unique action...

LEGEND TOURNAMENT WALLEYE CASTING- NEW 2023  AVAILABLE AUG 2022 BLANK PRIMARY MATERIAL SCIV+ Carbon Fiber GUIDES RING MATERIAL Alconite - FRAME MAT...

The Stealth Dry-Tec Heavyweight Sherpa Mitten is designed to keep your hands warm and dry in the most grueling fishing conditions. From the winter ...

One of the ultimate freshwater fly games deserves rods purpose-engineered and built to support performance with minimal fatigue throughout the hunt...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

The Coconut Crab is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is i...