SC By Brand

Bold soft baits crafted for the serious ice anglers; the Sneak is what you want if you like to fish with high-finesse presentations. Unique action...

Leena Lures' line of Economy baits delivers all the essential features of the renowned "Pro Series" baits at a more accessible price point. Designe...

The Bank Sinker is an ideal choice for both ocean and riverbank fishing.

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

The Coconut Crab is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is i...

Aerates up to 8 gallons Exceptional value air pump Precision motor runs + - 75 hours on 2 alkaline D cell batteries, Pumps 1.2 STL / minute Impact...

Proven design for fast and easy de-hooking.

Contoured finger grip handles offer secure grip on this survival tool for ice anglers. Hardened steel spikes penetrate the toughest of ice. Design...

Introducing the FoilUr Spinner Bait, the latest innovation from Leena Lures that’s designed to elevate your fishing game. Built with precision and ...

This item is available for pre-order only and will be offered for a limited time.

One of the ultimate freshwater fly games deserves rods purpose-engineered and built to support performance with minimal fatigue throughout the hunt...

LEGEND TOURNAMENT WALLEYE CASTING- NEW 2023  AVAILABLE AUG 2022 BLANK PRIMARY MATERIAL SCIV+ Carbon Fiber GUIDES RING MATERIAL Alconite - FRAME MAT...

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique actions,...

The Husky Medussa has been designed to the perfect length, precise weight, and balance. The Husky Medussa's three irresistible tails have been desi...

Upgraded design of an essential tool, the Rapala® Fisherman's Pinch Light features excellent lighting power with locking on/off switch. Clasp swive...

FPO

AVID TREK SERIES® CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Premium, high-modulus SCIII Carbon. Slim-profile ferrule...

The St. Croix Women's Butter Pullover Hooded Sweatshirt combines comfort and style with premium construction. Crafted from a soft blend of 68% cott...

JAMIT B4 has a 4-Bladed Buzz Blade, 1/2 ounce Custom Weight System, Starflash Skirt, Gamakatsu Superline EWG 6/0 Hook, and 6” plastic tail

The Cheeky PreLoad 2.0 375 Fly Reel is designed for fly fishing, featuring an updated frame design for minimized weight and improved structure. Thi...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

The Dorsal SS button down shirt comes features a 100% polyester base with AFBLOCK UPF 50 sun protection, AFGUARD stain resistance, and AFLITE ultra...