SC By Brand

The 2025 Ballistic MQ LT spinning reel from Daiwa embodies the perfect fusion of innovation and performance, designed to deliver exceptional result...

Made from proprietary nylon copolymer blends that reduce water absorption, but maintain maximum knot strength and optimal suppleness, there is an a...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

Proven design for fast and easy de-hooking.

Contoured finger grip handles offer secure grip on this survival tool for ice anglers. Hardened steel spikes penetrate the toughest of ice. Design...

The Assassin Tube Jig Head is built for anglers who want the perfect balance between finesse and power. Featuring the Owner Deep Throat Hook with a...

Get loaded!  The Cheeky Fishing PreLoad 2.0 350 Fly Reel comes spooled up and ready to fish with Cheeky’s premium 20-lb backing, specially paired a...

The Palomar button-down fishing shirt is built for all-day wear on or off the water. It’s made with a ripstop woven polyester that’s lightweight to...

The Original SNIP Fishing Line Cutter sometimes known as the Boomerang Braid Snips, cuts clean and precise through braided line, mono line, and flu...

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique actions,...

The Prorex MQ LT's MQ Body takes performance to the next level, providing unparalleled rigidity, corrosion resistance, and smooth power transfer ...

The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and...

BLANKPRIMARY MATERIALSCVII CARBON FIBERGUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLON...

LEGEND TOURNAMENT WALLEYE CASTING- NEW 2023  AVAILABLE AUG 2022 BLANK PRIMARY MATERIAL SCIV+ Carbon Fiber GUIDES RING MATERIAL Alconite - FRAME MAT...

AVID TREK SERIES® CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Premium, high-modulus SCIII Carbon. Slim-profile ferrule...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...

Absolute Tippet is made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal sup...

Ice Anglers asked for this version of the Fish House Float and we have responded to the call. The Weighted Fish House Float allows the use of l...

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALCONITE REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT ...

A medium stiff tippet material with great abrasion resistance medium stiff tippet abrasion resistant ideal for casting bigger flies