SC By Brand

Ice Anglers asked for this version of the Fish House Float and we have responded to the call. The Weighted Fish House Float allows the use of l...

The Hook Extractor is the perfect tool for removing deeply sunk or swallowed hooks, all while putting less harm on your catch. Engineered with a hi...

The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bearing syst...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

The Portside Tech button-down fishing shirt has everything you need to take on your day. It’s a feature-rich shirt with UPF 50 sun protection, DWR ...

Outfit your fisher-kid with technology that will help keep your kid comfortable in the sun and hooked up on their first fish. Utilize AFBLOCK UPF 5...

IMPERIAL USA FLY SWITCH RODS feature: Dynamic blend of high-modulus/high-strain SCIV carbon and premium quality SCII carbon. Slim-profile ferrules...

Crafted from 6.1-ounce, 100% US ring spun cotton, this tee delivers premium comfort with a soft-washed, garment-dyed finish that feels broken in fr...

This item is available for pre-order only and will be offered for a limited time.

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

The FLY Green Sweatshirt delivers premium comfort with a 3-end fleece construction and industry-leading under 5% shrinkage, ensuring lasting durabi...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

Fluorocarbon Rigs offer anglers a stealthier presentation. Often used for finicky fish in clear and pressured waters, fluorocarbon line is nearly i...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

RIFT rods feature SCIII carbon, IPC, FRS and TET technologies, new Rift rods make it easier to earn more success with less physical effort over ev...

Our tournament edition rod sleeves have everything a serious tournament angler needs to keep their gear tangle free and protected. They are availab...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Absolute leaders are made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal s...