SC By Brand

RIFT rods feature SCIII carbon, IPC, FRS and TET technologies, new Rift rods make it easier to earn more success with less physical effort over ev...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

Engineered for comfort and durability, the FLY Black Heather Tee features a regular fit designed for everyday wear. Crafted from premium 4.2-ounce ...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

Fluorocarbon Rigs offer anglers a stealthier presentation. Often used for finicky fish in clear and pressured waters, fluorocarbon line is nearly i...

Geared towards trophy fish and oversized baits, the Abu Garcia Max5 300 Casting Reel features the robust construction and extra line capacity neede...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

The Thill Foam Cigar Weighted Float - Snap-On style from the Thill Fantastic Foam Floats selection of value series foam floats evolved from Fish 'N...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

Evos Salt optimizes angler ability by delivering critical control in any saltwater environment.Powered by a next-level carbon fiber matrix and revo...

Crafted from 100% combed cotton face yarn, this hoodie delivers softness and durability. Double-needle stitching reinforces all seams for lasting w...

Crafted from 6.1-ounce, 100% US ring spun cotton, this tee delivers exceptional softness through a soft-washed, garment-dyed process. The relaxed f...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

RIFT rods feature SCIII carbon, IPC, FRS and TET technologies, new Rift rods make it easier to earn more success with less physical effort over ev...

The Overcast Sweatshirt is made for cool days and changing conditions. This wind-resistant men’s performance fleece features DWR, 4-way stretch, an...

An AFTCO favorite, the Samurai Performance Shirt is now available in Big Guy sizes. Samurai Performance fishing shirts provide an additional level ...

Premium freshwater spinning combos for elevated multispecies pursuits. Buy if you want high-performance St. Croix Triumph one- and two-piece rods p...

Redesigned from the ground up, the Revo X spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon in...

Redesigned from the ground up, the Revo SX spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon i...