SC By Brand

AVID SERIES® SURF CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel Premium, high-modulus SCIII carbon. Off-set, slim-profile ferrules o...

Redesigned from the ground up to provide anglers the speed they need, no matter the technique. Featuring our new 7.6:1 gear ratio, the Revo Rocket ...

The SEVIIN Legacy Navy/Grey Unstructured Cap delivers relaxed style with practical construction. Built from a durable 65/35 cotton-polyester blend,...

The Burst Reel has all the elements we love: A large arbor, light-weight, amazing colors and…wait for it…a fully-sealed disk drag system for less t...

BLANKPRIMARY MATERIALMATRIX COMPOSITEGUIDESPRIMARY RING MATERIALALCONITEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLONPRIMARY ...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Evolve your minnow game with the Berkley® Doom Stroller – a hard stroll bait built for anglers who demand precision and performance. Designed for u...

The Women’s Stout Shacket is the ultimate layering piece when temperatures drop. Crafted with an ultra-warm bonded flannel fleece, it features a du...

The Women’s Coastal Layer Full Zip Hood is the go-to layer for chilly mornings. Soft and lightweight with UPF 50 and DWR stain resistance. This wom...

Abu Garcia Max Pro LP reels flow down technology from the Revo 5 platform into a LP platform that offers performance reels at a great price point. ...

Get a grip! Whether it’s a fishing rod, a baseball bat, a spatula, or even your tennis racket, Bubba Grip Tape is perfect for getting a secure hand...

Powerful head to turn over extremely large flies Reinforced loops Oversized running line for increased line management and positive strip sets.  ...

Attract fish like never before with added vibration and flash from VMC® Bladed Hybrid Trebles Forged Hi Carbon Steel Wide Gap Hooks with Needle Po...

Musky / Pike Triple Threat Quick-Strike Sucker Rigs feature 3 treble hooks and 9 total hook points giving you the maximum hook-up success rate.  So...

Musky, redfish, and trophy bass: you’re on notice. Answering the call of anglers in both fresh and salt waters, all-new LUNEX 300 casting reels rep...

The Overcast Sweatshirt is made for cool days and changing conditions. This wind-resistant men’s performance fleece features DWR, 4-way stretch, an...

Designed for layering, the Drift Vest is made from 100% polyester with PrimaLoft® Black 100g insulation for lightweight warmth. This women's insula...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s made...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protectio...

Inshore multispecies performance to value. Buy if you want extensive choices in lengths, powers, and actions for diverse inshore pursuits and prese...